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, by Giff Constable

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Product details

File Size: 1890 KB

Print Length: 89 pages

Simultaneous Device Usage: Unlimited

Publication Date: September 21, 2014

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00NSUEUL4

Text-to-Speech:

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Supported

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Amazon Best Sellers Rank:

#67,278 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

You have a product idea. Now it's time to see if it solves a real problem, if customers would be willing to pay for it, to understand your market. This book will get you doing that, right away. Without fluff, the book describes how to do customer development and gives you scripts to do cold calls, interviews, etc.Quite useful to the engineer in me that just wants to "add more features".

I like the premise of this book- that startups often designs product without fully understanding the market they are aiming at. The book gives very good, step by step instructions on how to do some market research and how to get results that you can trust.

Great explanations following up with great examples. I really understood the need for getting out and testing the hypothesis by talking to customers and potential customers. And this book gave good tips on how to do that.

The book has some advice on primary market research. It discusses some ideas on ways to fund customers for interviews. It was short and underwhelming. I expected more hidden secrets that could enhance my game when "Talking to humans"

I couldn't put this book down. I've already shared it with 5 teams (only one day after reading it). If you are teaching or mentoring anybody in the customer discovery process, you've got to share this with them.

First time entrepreneurs and product mangers should read this book.It doesnot cover the detailed mechanics of the customer interviews but really helps you get out and talk to customers.It helps you find out uncover the real pain points and business wise priorities.

Fun, relatable examples and easy to read. I'm new to customer experience and understanding product usability - rhe guidelines provided in the book are concise and sensible to a newb like me. Looking forward to taking my learning into the field and talking to humans 🙂

This book is short but absolutely straight to the point. It helps you to develop a necessary framework and a mindset ready for insightful conversations with people.

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